Project Information
Client: AIG Insurance & Lotus (via Fusionex)
Year: 2022–2023
Categories: marketing
Technologies
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AIG Insurance
Managed multiple display advertising campaigns for AIG Car Insurance and Travel Insurance, as well as a strategic partnership campaign between Lotus and AIG.
Project Overview
Managed multiple display advertising campaigns for AIG Car Insurance and Travel Insurance, as well as a strategic partnership campaign between Lotus and AIG.
These campaigns involved strategic audience targeting, creative optimization, and performance monitoring to maximize return on investment (ROI). The key objectives were to effectively promote insurance offerings, increase brand awareness, and drive customer acquisition.
By leveraging data-driven insights and A/B testing, the campaigns continuously adapted to optimize performance and achieve superior results. This included refining audience segments, adjusting bidding strategies, and iterating on creative messaging to resonate with target customers.