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Media Buying
Your ads, placed where your customers actually look. I manage campaigns across Google, Meta, and display networks — turning ad spend into measurable revenue, not just impressions.
I'm Chris de Gruijter, a Data-Driven Digital Marketing Specialist
I turn data into decisions and campaigns into revenue. With 22 years in digital marketing — from managing MYR 150K+ monthly ad budgets for insurance giants to raising MYR 7 million for social causes — I've learned that great marketing lives at the intersection of analytical rigor and creative instinct. I build strategies grounded in real numbers, not hunches.
222222
Years of experience
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Conversion Optimization
More conversions from the traffic you already have. I analyze your funnel, test what works, and fix what doesn't — because driving traffic to a leaky bucket is just expensive water play.
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Lead Generation
Qualified leads that actually pick up the phone. Using AI-powered targeting and proven nurture sequences, I build pipelines that fill your CRM with prospects ready to buy — not just browse.
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Business Development
New markets, strategic partnerships, and revenue channels you haven't tapped yet. I help you identify growth opportunities and build the relationships that turn them into real business.
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Data Analytics
Dashboards that tell you what to do, not just what happened. I turn your raw data into clear, actionable insights — so every marketing decision is backed by evidence, not guesswork.
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Development & Scripting
Custom tools that save hours, not create headaches. From marketing automation scripts to full web applications, I build solutions that make your processes faster and your team more productive.
Building a Content Powerhouse: How I Turned One Client Project Into a Cross-Workspace Production System
The first time I batched social posts for a client I treated it like a one-off. Sixteen posts for a healthcare client, mostly ImageMagick scripts and Higgsfield prompts wired together with bash. It worked well enough to roughly double a small monthly Google Ads engagement into a larger growth package, which got my attention. If a duct-taped Friday afternoon could do that, what would a proper system do? This post is the build log for what that proper system turned into. I called it the Content Powerhouse — partly tongue-in-cheek, partly because that's genuinely what it has become. It sits at <code>/Projects/Content</code> on my machine, it serves every agency client, my personal projects and my freelance clients from the same toolchain, and it has reshaped how I think about content production more than any single piece of AI tooling I've adopted in the last two years.
Content Systems
AI Automation
Workflow
The Marketing Machine: How I Rebuilt My Workstation Into a Programmatic, AI-Augmented Arsenal
I came up in marketing. Long before I shipped my first production Nuxt app, I was inside Google Ads dashboards at 1am, writing landing-page copy that had to convert tomorrow, sweating organic rankings for clients who had no patience for "it takes six months". That was the work. Marketing was the craft, code was the side quest. The last two years, that flipped. I went deep — really deep — into coding, AI tooling and agentic engineering. I rebuilt a turborepo from scratch, shipped a multi-tenant SaaS, wired up Cloudflare Workers, learned Supabase RLS in my sleep. Marketing for clients didn't stop, but it stopped being the thing I was learning. Google Ads and SEO still ran, still got results, but they ran the way they always had — manually, monthly, by hand. A few weeks ago that quietly inverted again. I picked up a new freelance marketing engagement, and for the first time it became obvious what to do with two years of accumulated AI tooling: aim it back at the discipline I started in. This post is the build log of what that arsenal looks like now, and why I think the marketer-engineer hybrid is the role I've been unconsciously training for the whole time.
Marketing Automation
AI Tooling
Agents