1
Media Buying
Your ads, placed where your customers actually look. I manage campaigns across Google, Meta, and display networks — turning ad spend into measurable revenue, not just impressions.
I'm Chris de Gruijter, a Data-Driven Digital Marketing Specialist
I turn data into decisions and campaigns into revenue. With 22 years in digital marketing — from managing MYR 150K+ monthly ad budgets for insurance giants to raising MYR 7 million for social causes — I've learned that great marketing lives at the intersection of analytical rigor and creative instinct. I build strategies grounded in real numbers, not hunches.
222222
Years of experience
2
Conversion Optimization
More conversions from the traffic you already have. I analyze your funnel, test what works, and fix what doesn't — because driving traffic to a leaky bucket is just expensive water play.
3
Lead Generation
Qualified leads that actually pick up the phone. Using AI-powered targeting and proven nurture sequences, I build pipelines that fill your CRM with prospects ready to buy — not just browse.
4
Business Development
New markets, strategic partnerships, and revenue channels you haven't tapped yet. I help you identify growth opportunities and build the relationships that turn them into real business.
5
Data Analytics
Dashboards that tell you what to do, not just what happened. I turn your raw data into clear, actionable insights — so every marketing decision is backed by evidence, not guesswork.
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Development & Scripting
Custom tools that save hours, not create headaches. From marketing automation scripts to full web applications, I build solutions that make your processes faster and your team more productive.
Microsoft and Uber Hit the Token Wall — What It Means If You Actually Pay the Bill
A post has been making the rounds: <em>"Microsoft and Uber are stopping using Claude, but not for the reason you think."</em> The claim is that Uber blew through its entire annual AI budget by May, and that Microsoft told employees to stop because token costs now exceed their salaries. Then it pivots into "tokens are the new oil" and "this is why it can't be a bubble." Most of it is directionally true and badly distorted at the same time. I pay Claude Code bills every month for a one-person agency (plus the occasional freelancer), so I went and checked the actual reporting. Here is what really happened, what the viral version gets wrong, and what the token economy looks like from the bottom of the pyramid rather than the top.
AI
Claude Code
Token Economics
Buying a Refurbished ThinkPad T480 in Malaysia and Syncing My Dev Environment
I run a freelance agency and a SaaS side project from Malaysia. My main PC handles everything when I am at my desk, but I occasionally work from coffee shops, co-working spaces, and on the road. I needed a dedicated Linux machine for mobile work — something that could handle real development workloads without being tethered to a charger. This is the story of how I searched for, evaluated, bought, and upgraded a refurbished ThinkPad T480, and then solved the harder problem: making my entire AI-assisted development environment portable between two machines with a single git pull.
Linux
Hardware
Remote Work