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Media Buying
Your ads, placed where your customers actually look. I manage campaigns across Google, Meta, and display networks — turning ad spend into measurable revenue, not just impressions.
I'm Chris de Gruijter, a Data-Driven Digital Marketing Specialist
I turn data into decisions and campaigns into revenue. With 22 years in digital marketing — from managing MYR 150K+ monthly ad budgets for insurance giants to raising MYR 7 million for social causes — I've learned that great marketing lives at the intersection of analytical rigor and creative instinct. I build strategies grounded in real numbers, not hunches.
222222
Years of experience
2
Conversion Optimization
More conversions from the traffic you already have. I analyze your funnel, test what works, and fix what doesn't — because driving traffic to a leaky bucket is just expensive water play.
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Lead Generation
Qualified leads that actually pick up the phone. Using AI-powered targeting and proven nurture sequences, I build pipelines that fill your CRM with prospects ready to buy — not just browse.
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Business Development
New markets, strategic partnerships, and revenue channels you haven't tapped yet. I help you identify growth opportunities and build the relationships that turn them into real business.
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Data Analytics
Dashboards that tell you what to do, not just what happened. I turn your raw data into clear, actionable insights — so every marketing decision is backed by evidence, not guesswork.
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Development & Scripting
Custom tools that save hours, not create headaches. From marketing automation scripts to full web applications, I build solutions that make your processes faster and your team more productive.
Dynamic Landing Pages with Google Ads ValueTrack Parameters
One of the most underused levers in Google Ads is also one of the simplest: ValueTrack parameters. These URL parameters let Google automatically append data about each click to your landing page URL — the user's physical location, the keyword that triggered the ad, the device they're on, and more. Most advertisers set them up for tracking and stop there. But here's what you can actually do with them: <strong>dynamically personalize the landing page copy for every visitor based on where they are and what they searched for.</strong> Someone in Amsterdam searching "chimney sweep Amsterdam" lands on a page that mentions Amsterdam. Someone in Rotterdam searching "schoorsteen reinigen Rotterdam" sees Rotterdam. Same URL, same page structure — completely different experience. I've built this system in production for a lead generation website and the conversion rate impact was significant. Here's the full implementation breakdown.
Google Ads
ValueTrack
landing page optimization
Cross-Domain Cookie Consent Syncing Without a Consent Management Platform
If you run multiple web properties under the same brand — a main site, a blog, a documentation portal, an admin app — you've hit this problem: a user accepts cookies on your main site, then visits your blog and gets hit with the consent banner again. It's a poor user experience and it makes your analytics look fragmented. Enterprise consent management platforms (CMPs) like OneTrust or Cookiebot solve this, but they're expensive and often overkill for smaller multi-app setups. There's a simpler approach that works well: <strong>cookie-based consent broadcasting with a polling listener</strong>. No third-party dependency, no monthly fee, full control over the implementation. Here's how to build it.
GDPR
cookie consent
cross-domain