Hi, I'm Chris

If you optimise sites for a living, you know the loop: change something, deploy, paste the URL into PageSpeed Insights, wait, read the score, repeat. It's slow, it only ever tells you about one page a...

Two people planning a Meta Ads campaign funnel and strategy on a whiteboard

How I Plan a Meta Ads Campaign End to End: From First Principles to Programmatic Build

May 28, 2026

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20 min

•Marketing

Most write-ups about Meta Ads either show you which buttons to click or sell you a "winning formula" that conveniently ignores how messy real campaigns are. This is neither. It's a behind-the-scenes a...

Rows of server racks in a data center, representing the compute and energy behind AI token generation

Microsoft and Uber Hit the Token Wall — What It Means If You Actually Pay the Bill

A post has been making the rounds: <em>"Microsoft and Uber are stopping using Claude, but not for the reason you think."</em> The claim is that Uber blew through its entire annual AI budget by May, an...

Laptop on a desk in a coffee shop ready for remote development work

Buying a Refurbished ThinkPad T480 in Malaysia and Syncing My Dev Environment

I run a freelance agency and a SaaS side project from Malaysia. My main PC handles everything when I am at my desk, but I occasionally work from coffee shops, co-working spaces, and on the road. I nee...

Dark developer workstation with multiple monitors showing code and terminal interfaces

How I Built a Model-Agnostic AI Development Setup in 2026

Earlier this year, the economics of AI compute changed. Major providers — Anthropic, OpenAI, Google — started adjusting pricing upward after years of subsidising adoption. The demand-side story is sim...

Laptop displaying an analytics dashboard with real-time data tracking and charts

Shipping a Google Ads Tab: How the Webfluentia Dashboard Brings All Client Data Under One Roof

Every client I work with has the same problem: their performance data lives in five different places. Google Ads is in one tab, GA4 is in another, the lead form submissions are somewhere else entirely...