Project Information
Client: Rize / Lotus's (via Fusionex)
Year: 2023
Categories: content, marketing
Technologies
2 images — swipe or use arrows to browse
Rize on Lotus's
Targeted customer acquisition campaign for Rize through a partnership with Lotus's, driving new savings account openings via compelling copy and multi-channel marketing.
Project Overview
Spearheaded a targeted customer acquisition campaign for Rize, leveraging a strategic partnership with Lotus's retail chain.
The campaign focused on driving new savings account openings by utilizing compelling copywriting and a multi-channel marketing approach.
Key activities included comprehensive campaign planning, persuasive copywriting, engaging content marketing, and effective customer engagement strategies through email and push notification channels.
By carefully crafting targeted messaging and optimizing the customer journey across multiple touchpoints, the campaign successfully increased Rize's customer base and achieved significant growth in new savings account acquisitions.