Chris de Gruijter
I'm a Digital Marketer
About Me
I am a results-oriented, data-driven digital marketing professional
with a deep understanding of the digital landscape. My expertise
lies in developing impactful marketing strategies grounded in data
analytics that increase brand awareness, engage audiences, and
produce measurable results. Skilled in identifying trends and
insights, I tailor campaigns to meet specific audience needs and
achieve key performance indicators.
My approach blends creative innovation with analytical precision, adapting quickly to market changes and new technologies, positioning me as an agile and forward-thinking marketer. Beyond my professional goals, I am passionate about leveraging my marketing skills to create meaningful social impact. I believe in the power of marketing to drive positive change and contribute to a better society.
Data-Driven Digital Marketing Specialist
My professional journey has equipped me with a diverse skill set and a keen ability to adapt to challenges. Outside of work, I enjoy chess, music, DJ-ing, sports, traveling, and cooking. I believe in continuous learning and strive to build positive relationships that foster both personal and professional growth.
- Birthday: 23 December 1987
- Website: www.webfluentia.agency
- Phone: +60 111 772 8049
- Location: Kuala Lumpur, Malaysia
- Age: 37
- Degree: BBA
- Email: [email protected]
- Availability: Open to opportunities
Interested in exploring mutual opportunities? Let’s connect or click here to download my resume.
Happy Clients
Projects
Years Experience
Companies Served
Skills
I am proficient in digital marketing strategies that drive business growth and innovation. While I excel in certain areas, I acknowledge that there is always more to learn and room for growth. No matter how experienced one becomes, there is always an opportunity to expand knowledge and adapt to new trends, which keeps me committed to continuous learning and improvement
Resume
Explore a comprehensive overview of my professional experience, skills, and achievements. Discover my journey in digital marketing, showcasing a track record of success and a passion for delivering exceptional results.
Summary
Chris de Gruijter
I'm a data-obsessed digital marketer who thrives on turning insights into impact. Beyond the numbers, I'm driven to leverage marketing for good.
- Jln Dtk Sulaiman 6, KL
- +60 111 772 8049
- [email protected]
- [email protected]
Education
Bachelor of Business Administration
2010 - 2015
Windesheim University, Netherlands
Educated in strategic marketing principles, consumer behavior analysis, market research, brand management, and digital marketing strategies, preparing for effective leadership in marketing roles.
Leasure & Facility Management
2007 - 2009
Landstede MBO, Netherlands
Well-versed in the management and optimization of leisure facilities, emphasizing operational efficiency, customer satisfaction, and strategic planning in the leisure industry.
Courses & Certificates
Python Programming
2024
Udemy
Advanced GA4 & GTM Implementation
2022
Udemy
Applied Data Analytics
2022
Fusionex
ESG & Sustainable Investing
2022
Udemy
Bahasa Melayu
Ongoing
Udemy
Linux System Command
Ongoing
Udemy
NodeJS
Ongoing
Udemy
API Development
Ongoing
Udemy
Professional Experience
Cofounder
2024 - present
Webfluentia, Kuala Lumpur, Malaysia
Webfluentia is a full-service digital agency specializing in digital marketing, IT infrastructure, AI, development, and data analytics. Our offerings are focused on helping our clients Build, Grow, Scale, Analyze, and Manage their online presence.
- 30+ succesful projects
- Built a mobile app for islamic finance.
- Built various high-converting websites.
- Generated quality leads on auto-pilot.
- Designed and launched many succesful marketing campaigns.
- And more in the works...
Director & CMO
2021 - 2024
Sr. Manager, Digital Marketing
2019 - 2021
Specialist, Performance Marketing
2017 - 2019
Digital Marketing Executive
2016 - 2017
Incitement Sdn Bhd, Kuala Lumpur, MY
As a board member and director at Incitement and in my role as CMO, I steered the marketing strategy and helped our clients achieve their sustainability goals through innovative solutions that create a lasting positive impact on their brand and on the communities it serves.
- 35% acquired by Fusionex Group.
- Positively impacted the lives of more than 25,000 beneficiaries in Malaysia.
- Raised more than MYR 7 million through online crowdfunding and corporate funding for the benefit of social causes in Malaysia.
- Expanded Incitement Events to 46 countries through a franchise concept, organizing more than 200 Incitement events worldwide.
- Grew the userbase from 0 to 15,000+, grew the donor base to hundreds of repeat donors, and grew the charity base to thousands of registered charities.
- Launched Malaysia's first ESG credit card in collaboration with HSBC.
- Delivered CSR projects to brands such as L'oreal, PepsiCo, FedEx, Malaysian Ministy of Finance, HSBC, Swift, Nama Foundation, Bank Rakyat, Nestle, Eppendorf, Hap Seng, Coca Cola, Village Grocer, CIMB, Bank Negara Malaysia, Maybank, Cummins, Experian, PrudentialBSN, SMB Offshore, Cagamas, Pikom, Kantar TNS, Petronas, Exact, WWF Malaysia, Taylor's University, Fave, BP, KWAP, Aeon, Wurth, and more. and more.
Sr. Manager, Digital Marketing
2020 - 2024
Specialist, Performance Marketing
2019 - 2021
Fusionex Group, Kuala Lumpur, MY
Developed comprehensive marketing strategies to enhance brand presence and market reach in Malaysia for MNC clients with a focus on fin-tech, banking, and insurance.
- Grew online revenue for a major Malaysian insurance firm with 3% year on year through PPC.
- Improved sales conversion rates for various MNC insurance and banking clients by 4% on average.
- Worked closely with technology departments to ensure correct implementation of CRO initiatives.
- Managed the relationships with various marketing agencies to ensure timely and correct delivery.
- Spearheaded a team of 6 in-house marketing professionals.
- Managed marketing delivery to MNC's such as Lotus's, AIG, Al Rahji, Takaful Malaysia, Rize, UOB, Ceylinco, MCIS, ERGO, Allianz, Alliance, and more.
Digital Marketing Manager
2016 - 2019
Liter of Light, Kuala Lumpur, MY
Led successful fundraising campaigns to raise funds through online and corporate channels, while creating and distributing multimedia content to showcase the impact of the initiative.
- Secured over MYR 2 million in funds through online fundraising and corporate funding.
- Installed more than 2,500 solar-powered lights benefiting 10,000+ Orang Asli communities.
- Created and distributed multimedia content showcasing the initiative's impact.
Content Marketing Manager,
2017 - 2018
National Strategy Unit (Ministry of Finance), Kuala Lumpur, MY
Developed and executed a dynamic content plan to attract high-calibre candidates for the VIP 2017 Programme, while creating and distributing multimedia content to showcase the impact of the initiative.
- Attracted 10,000+ leads (candidates) through search engine marketing, later shortlisted to 100.
- Created a 120-page coffee table book to highlight the initiative’s impact, distributed by the Ministry of Finance of Malaysia.
- Positively impacted the lives of more than 15,000 beneficiaries in ASEAN.
Graduation Intern, Market Research
2017 - 2018
Panel Inzicht, Ermelo, NL
Conducted market research for my thesis, focused on exploring new product-market combinations.
- Conducted quantitative and qualitative research, including interviews and surveys, followed by detailed data analysis.
- Presented findings that were instrumental in developing new product-marketing combinations, resulting in successful product launches and marketing campaigns yielding €40,000 in annual revenue.
Intern, Performance Marketing
2017 - 2018
MyStore, Harderwijk, NL
Focused on optimizing return on marketing spend (ROMI) through CRO initiatives, using a data-driven approach to enhance marketing efficiency.
- Increased ROMI for various high-traffic web shops by 40%.
- Built a custom ROI/ROMI calculator in Excel.
Freelance Translator
2008 - 2016
Self Employed, International
Specialized in accurate translations across various industries and subjects, including legal, marketing, technical, websites, and literary works.
- Worked with more than 30 clients internationally.
- Translated nearly a million source words.
- Proficient in various translation tools such as Trados, MemoQ, and Wordfast.
Freelance Business Consultant
2006 - 2016
Self Employed, International
Gained nearly 10 years of hands-on experience in marketing and digital strategies, comprising various disciplines such as email marketing, affiliate marketing, and SEO.
- Established several #1 and top-page rankings on 100+ million search result pages.
- Built dozens of websites until profitable and flipped for profit.
- Flipped dozens of domain names for profit.
- Built multiple websites for clients.
- Ran a profitable server hosting company.
Caterer & Chef
2000 - 2016
15+ Companies, International
Gained 15 years of practical experience in the hospitality industry, including work as a chef, in catering and hotels, in sports and animation in the tourism industry, and worse many more hats across different countries in Europe.
- Worked under Michelin star chefs.
- Cooked for 120 pax solo.
- Learned lots about stellar customer service.
Portfolio
Explore a showcase of my expertise and achievements across digital marketing, web development, automation, and more. Dive into projects that demonstrate my ability to deliver impactful solutions and drive measurable results.
- All
- Content
- Marketing
- Development
Rize Digital Bank
Managed a strategic partnership between one of Malaysia's first digital banks and the country's largest football network. Leveraged content creation and display campaigns to drive user acquisition. Successfully integrated Rize's brand into MFL's vibrant football community, achieving a significant increase in Rize app downloads.
DG Renovaties
Next high-converting website built in Vue.js, srategically designed for lead generation with a custom integration that sends leads straight to their CRM for automated nurtiuring. The site highlights their expertise, showcases project portfolio, and builds trust through client testimonials.
RizqX Mobile App
Building on a successful optimization of their web app, developed a cross-platform mobile app to connect the 240 million Muslim population in Southeast Asia to Halal investments. Built with Flutter for both Android and iOS, the app allows users to explore diverse investment opportunities.
Rize on Lotus's
Targeted customer acquisition campaign for Rize through a partnership with Lotus's, driving new savings account openings via compelling copy and multi-channel marketing. Involved campaign planning, copywriting, content marketing, and customer engagement through email and push notification channels.
Services
Reach out to me if you're seeking expert assistance in digital marketing, web development, or automation solutions. Whether you need strategic marketing campaigns, robust web applications, or streamlined automated processes, I'm here to help. Let's discuss how I can support your goals and propel your business forward.
Media Buying
Procure advertising space and time across various media channels to strategically reach target audiences and maximize campaign effectiveness.
Conversion Optimization
Enhance funnel performance to increase conversions through strategic analysis and iterative improvements.
Lead Generation
Employ targeted, AI-powered strategies to identify and engage potential customers, optimizing lead generation processes to nurture relationships and drive conversions, ultimately fueling business growth.
Business Development
Strategically expand market presence and fostering partnerships to drive revenue growth and enhance organizational success.
Data Analytics
Utilize advanced methodologies to extract actionable insights from data, empowering informed decision-making and driving business growth.
Development & Scripting
Expertly crafting and implementing scalable solutions and scripts to streamline processes and enhance system functionality.
References
Don't take my word for it. See what others said about my expertise in delivering impactful solutions and exceptional service.
I enthusiastically recommend Chris for his outstanding expertise in data-driven approach in marketing. Chris possesses a unique blend of analytical prowess and creative thinking, consistently leveraging data insights to optimize campaigns and exceed performance benchmarks. His dedication to driving measurable results makes Chris an invaluable asset to any digital marketing team.
Premnath Unnikrishnan
CMO, Kentucky Fried Chicken Malaysia
I was lucky enough to have the pleasure to with with Chris and I highly recommend him. It was an unbelievable experience for me and his support over the last year was like nothing I have ever experienced. I only hope to be able to calibrate with in the future.
Mark Cuilla
Director, Eternity Technologies
Christian has been very valuable with his expertise in marketing, IT, customer service. He is outstanding in executing the tasks in a very efficient manner.
Brenden Blair
CEO, Industrial2U
Chris is one of the most talented and well-rounded full-stack marketers I've had the opportunity of working with. I have worked with Chris for many years. Currently, as Incitement's Chief Marketing Officer, but on many different initiatives prior to this as well. In every one of these, both the process and the end results were excellent. Chris is incredibly multi-faceted and skilled and can add value across various verticals within the realm of marketing, advertising, analytics, and communications. With a strongly analytical and data-drive approach no detail will slip through the cracks and you can be sure that when Chris is the one responsible for any task or initiative, it will be done with the highest level of quality and diligence. I strongly recommend snapping him up if you ever get the chance to work with him. His contribution to Incitement has been and still is instrumental.
Daniel de Gruijter
CEO, Incitement
Its been a great experience working with Chris as he shares his expertise in digital marketing. We have worked together with multiple projects and Chris would always provide guidance and advice in his area of knowledge.
Jeffrey Cheah
Project Manager, Fusionex
I had the pleasure of working with Christian on a project recently. Christian is a dedicated person with an eye for the future of a certain product/feature. He's not afraid to suggest new things that could benefit the project. He's good technically as well so that helps. Thank you Christian for all your help and input, appreciate it.
Reuben David
Sr. Project Manager, Fusionex
Chris possesses a remarkable blend of creativity and strategic insight, driving successful marketing campaigns through a results-oriented approach. Chris stands out for his excellent communication skills and ability to adapt to evolving challenges we, the client throws at him. During our collaboration on many campaigns, Chris played a pivotal role in realising marketing materials that would go up on many channels that generated results, showcasing his talent. Chris would be a valuable addition to any team, and I confidently recommend him for future marketing endeavors.
Mukhriz Taufik
Marketing Communications Manager, AIG
Working with Chris has been an absolute pleasure! His depth of expertise in digital marketing is truly remarkable. From collaborating on multiple projects, I've consistently been impressed by Chris's ability to provide invaluable guidance and insightful advice. If you're seeking an expert who not only delivers exceptional results but also goes above and beyond to share his knowledge, Chris is your go-to person! I highly recommend him without hesitation.
Denise Ch'ng Taufik
Digital Marketer, Fusionex
Let's Connect
Reach out to discuss how I can help achieve your business goals with tailored solutions and expertise in digital marketing, web development, and (marketing) automation.
Location
Kuala Lumpur, Malaysia
Call Me
+60 111 772 8049