Portfolio Details

Rize on Lotus's: Customer Acquisition Campaign

Spearheaded a targeted customer acquisition campaign for Rize, leveraging a strategic partnership with Lotus's retail chain.

The campaign focused on driving new savings account openings by utilizing compelling copywriting and a multi-channel marketing approach.

Key activities included comprehensive campaign planning, persuasive copywriting, engaging content marketing, and effective customer engagement strategies through email and push notification channels.

By carefully crafting targeted messaging and optimizing the customer journey across multiple touchpoints, the campaign successfully increased Rize's customer base and achieved significant growth in new savings account acquisitions.

Project information

  • Category Digital Marketing, Customer Acquisition
  • Client Rize & Lotus's
  • Project date 2023
  • Project URL alrajhibank.com.my/rize/personal
  • View Website